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Sunday, December 16, 2012

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Just like your ads on the Web, these little ads exist only to get someone to your website moncler jackets.But howYou could offer a special incentive on your card, like a discount that only card-holders can get at your site.

People always like to get a great deal luxe boots sale .You could offer a free gift that only card-holders get just for visiting your site.

This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift nike free run womens. Put a code on the card that enables them to get this gift, and you will also be able to track the results of your L.

A.F.S. Put a different code on each design, so you know which ones work the best.You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:Do You Know 3 People Who Could Use An Extra $100,000Does that get their attention Does it make them curious You betcha!There are two important things to remember when you design your cards:One, never get your prospect’s attention by misleading them just to get them to your site. This would be BAD publicity -- best avoided!Two, never try to use your card to actually sell your product. Your goal is to get them to your site, where your sales copy will then do its job.O.K. Now you’ve got your L.A.F.S. How do you put them to work for youYou leave a trail of L.A.F.S. behind you! Give them out EVERYWHERE you go. Give them to EVERYONE you meet. When you go to the gas station, give one to the attendant. When you stand in line at the bank, meet the other people in line around you and give them your card. When you get to the counter, give one to the clerk. When your car battery dies, and someone gives you a jump, give a card to your new friend.Change your routine so that you visit different gas stations, different branches of your bank, different grocery stores, and a variety of restaurants. Go to networking events sponsored by the Chamber of Commerce. Go to kids' sports events and meet the parents. Give out L.A.F.S. at the mall. If your market is a small or specific niche, be creative in finding places that you may encounter these people.


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