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Tuesday, January 15, 2013

Vision: How Leaders See The Invisible - Nike Air Foamposites


The Japanese industrialist Konosuke Matsushita even has a 250-year plan for his business air yeezy glow .4. Drawing Others In.

Leaders do more than have a vision of what is possible; they articulate it and draw others in air jordan 3 . They do this through metaphor, images, and by triggering the innate desire of all people to be part of something big.

Compare the visions of the two leading soft-drinks companies in America in the 1920’s Jordan High Heels. One was a Boston-based company called Moxies.

Their stated aim was “to sell herb-based drinks” pink foamposites. Nothing to get excited about there.

The other company’s vision was “to quench the thirst of a nation”. That company was Coca Cola. Today, nobody remembers Moxies.5. Action. Without action, visions are just dreams. They are creations of our imagination, no more. But with action and the ability to see the steps from where we are now to where we can be, dreams become reality. In Shell UK, managers are taught to develop a quality known as “helicopter vision”. This is the ability to see across three time zones of the future, as if in a hovering helicopter. From here, you can see the near plains, the middle range foothills and the distant peaks. Being able to see all three zones at once harmonizes your tactical actions, your operational planning and your overall strategy. There is a clear map to the realization of the vision.We all dream but few of us remember our dreams let alone act on them. But leaders are different. They make a difference to our daily lives and our collective lives.


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